Changing out displays for the season is a great way to rejuvenate both your store and your customers. People are naturally attracted to contrast, so when you move merchandise around and update your display props, repeat customers will be drawn to the “something new” about your store. When a display is novel or updated, the merchandise will seem new and customers will view it with fresh eyes. A well thought out seasonal display program will bring festivity into your space, make your merchandise pop, and have customers looking forward to seeing what is different in your business every season.
Start with your window. This space is free advertising! Engage consumers from the outside to draw them in. Give passersby and holiday window shoppers an excellent first impression of your store with cheerfully decorated windows. Add a seasonal graphic, window cling or banner. Create a large oversized prop, or use color, contrast, and/or repetition to create a display that attracts attention from a distance. You’ll see how these displays can entice consumers into your store. Illuminate these displays well into the evening – after all pedestrian and auto traffic has slowed down for the night.
On the inside of your store, there should always be a focal point display within the first 15’ of the entrance. This display can be nesting tables with seasonal merchandise and props, a group of three mannequins, or a stack of merchandise that makes a statement. Hang a banner above, place beautiful fabric runners and unique coordinated risers on the tables, or place fun props in/on/around as necessary. Make people stop in their tracks! Get them to look, touch, think. Inspire them!
In addition to the front focal point display, it’s important to create additional, coordinated seasonal displays throughout the store, to not only get customers to walk around your store, but to create a festive interior environment. It sets a “mood” and gets shoppers motivated.
We can’t stress enough how important it is that ALL your seasonal décor is well coordinated, and stylish. Old, worn out pieces of this and that will not help your brand, and will add visual chaos to the interior. Pick a theme and stick to it. Also, props should reflect the quality of your merchandise. The higher the price point of your merchandise, the higher quality of your props. If you recycle old props (we love to recycle btw) just make sure you make them look fresh and trendy. Some spray paint, a few new vases, or new fabric is sometimes all that’s needed to provide an updated punch. Just be sure to make a strong professional statement with your décor!
Follow these suggestions and you’ll see how seasonal displays can increase traffic into your store, increase sales, and show customers that you’re on top of trend!
Stay tuned for our blog next week to learn how to do this throughout the year while staying in budget. We’ll also introduce our new Seasonal Display Program. Just can’t wait? Visit us at www.retailworksinc.com or call us at 262-238-1860 for more information or to sign up!
Image sources: timeworntreasuresdanville.com, beautifulwindowdisplays.blogspot.com, s-media-cache-ak0.pinimg.com, thecrazycraftlady.com, jewelry.7showing.com.