Retailworks » Rambles

Masthead header
Retailworks bio picture
  • Welcome to the Retailworks Blog!

    Our close-knit team has over 250 years of experience in art, design, branding, visual merchandising & display, architecture, general contracting and cabinetry work. We're here to impart information that will make you think, laugh, and wonder. If you are looking to strengthen your "customer's experience", and increase traffic, sales and profit, then follow us. You'll never look at your environment the same way again. Read, learn, and enjoy!

Top 10 Window Display Dont’s

Your window displays have the potential to stop passersby, draw in new customers, sell products, make the local news, and help build your brand and business. Ensure that your window displays are stopping traffic, not sales, by avoiding these ten display “don’t’s”:

 

  1. Not keeping windows clean! There’s no point in having a great display if it’s obscured by a dirty, fingerprinted, cobwebbed window.
  2. Using misprinted, hand written, or too many signs.
  3. Crooked and/or scotch-taped signs.
  4. Cluttering windows with community posters and advertisements.
  5. Not displaying merchandise and signage on a variety of levels. Both pedestrians and drivers should have a clear view.
  6. Not changing window displays regularly. If you’re on a busy street, change your windows at least once a month.
  7. Putting TOO much merchandise in the window so no one looks at anything. Create a theme and a focal point. Select your merchandise and props wisely to make a strong statement.
  8. Creating displays that don’t reflect your brand or merchandise. Your windows are like billboards for your business – so be sure to promote your brand.
  9. Dimly lit displays. Illuminate your displays so they can be seen at night.
  10. Torn or faded awnings or curtains – they only detract from your window displays. Make sure your entire façade supports your displays.

 

Need help fixing your mistakes? Contact us at solutions@retailworksinc.com.

Storefronts that make Statements

A storefront is often the first impression that a brick and mortar brand makes on potential customers. People driving or walking past a store often can’t see inside, so businesses need to tell passersby something about their brand to get them in the door. That’s why it’s crucial to brand a store from the outside in. Bold, clear signage, creative window displays, and façade design including everything from color to awnings are key for making your storefront pop. Read on for design tips and to see examples of storefronts we love.

Storefront8

 

1. Work with a building’s unique design elements, such as the cornice, molding and windows to accentuate its natural charm. Paint them an accent color or illuminate them during evening hours. Highlighting these distinctive components preserves a building’s historic elements and enhances its character.

Storefront7

2. Effective window displays that are fun and creative, well lit, and consistently updated can increase a business’s foot traffic by about 20 percent. Displays should not be over-cluttered or block one’s view into the store.

Storefront2

3. Awnings can be used to add dimension, balance and symmetry to a store’s façade. They provide a great template for incorporating a brand’s logo or color scheme. Be sure to replace them when they become stained, faded or torn. A well maintained awning provides a professional, updated look.

Storefront6

4. A fresh coat of paint can always enhance a storefront. A bold splash of paint color from your brand’s color palette can provide an element of personality. But remember, when choosing storefront colors, less is often more – one or two statement-making pops of color can go a long way. Often just painting your front door, window trim, and window boxes/planters, can make your storefront stand out. (Be sure to check with your landlord and/or local community’s design committee before buying the paint as some cities have strict paint palettes to abide by, especially if you’re in a historic building.)

Storefront3

5. A store’s signage should reflect the essence of its brand while still remaining in scale with the façade. Keep signs simple with fewer words and more symbols or graphics, because customers will not read a lot. Be sure to display logos at eye level for pedestrian traffic, and also high on the façade for auto traffic. For additional help with choosing effective signage, check out our Sign Design Guidelines.

Storefront1

Retailworks can help with storefront design for a stand-alone business or an entire main street. Visit our website or contact us for more information.

Retailworks’ Favorite Finds from the Atlanta Gift Show

Last month, our display director headed south to gather inspiration for holiday 2017 display trends at the AmericasMart Atlanta Gift Show. “Christmas in July” actually happens at Retailworks, because the holiday season is the busiest time of year for our display department. We like to get a head start on gathering our intel on trends for the year so we can start crafting custom display props by the time it’s summer. Read on to learn which holiday display themes will keep your store trendy this year.

1. Rainbow Wreaths

We loved this giant wreath made from rainbow lights and a collection of miniature color-coded objects.

Screen Shot 2017-02-22 at 2.35.16 PM2. Stay Sharp

 

Calling all reindeer! Antlers were incorporated into wall décor and also used to adorn trees.

Screen Shot 2017-02-22 at 2.35.02 PM3. Go Big or Go Home

 

Oversized props, such as sleighs and ornamental balls, were hung on Christmas trees to make a statement by adding extra dimension.

Screen Shot 2017-02-22 at 2.34.46 PM4. All that Glitters is Gold

 

Gold was a popular color that we saw used repeatedly on ornaments, home décor and holiday props.

Screen Shot 2017-02-22 at 2.34.36 PM5. Color Combo

 

We spotted several trees and displays that paired decorations in glittery hues of silver and white.

Screen Shot 2017-02-23 at 9.37.08 AM

 

For custom displays or props for this year’s holiday season, contact us at solutions@retailworksinc.com, or visit our website, www.retailworksinc.com.

Valentine’s Day Display Inspiration

Valentine’s Day is just around the corner, which means that shoppers are browsing for the perfect gift for their special someone. Not only is this an enjoyable holiday for which to decorate, but window and visual merchandising displays can make a big impact on consumers who are trying to find gift ideas. Read on for tips for creating fun Valentine’s Displays that will get noticed and draw customers into your store.

Two is Better than One

Combine your winter and valentines display pieces. Nothing makes a red heart pop like a background of evergreens and snow. Merging Valentine’s Day and winter into a single display is a great option for retailers who are trying to save time and money.

pjimage

Display props created by Retailworks, Inc. for Kesslers Diamonds

Life is Like a Box of Chocolates

Showcase your merchandise by using it as a display prop that is directly incorporated into your display’s design. For example, these windows use their merchandise as the sweet treats in a scrumptious box of “chocolates.”

pjimage (1)

Enveloped in Love

Sometimes, the easiest and most affordable displays end up being the most beautiful. These displays used paper envelopes to create designs that are sure to remind viewers of the sweet, nostalgic feeling of getting a valentine’s day card in the mail. For more advice on making window displays with paper, check out our previous blog on paper displays here.

pjimage (2)

An Old Fashioned Kind of Love

Give your shoppers a feeling of romantic nostalgia by creating a display using vintage or old-fashioned elements for Valentine’s Day. We love the black and white photos and vintage font used in the window displays below.

pjimage (3)

Bee Mine

Get creative, and think outside of the box of traditional Valentine’s Day icons. If your concept includes a play-on-words, use signage to help express the idea.

Screen Shot 2017-02-08 at 8.13.28 PM

Visit our Valentine’s Day Window and Visual Merchandising Displays page on Pinterest for additional inspiration!

 

 

Sources: www.flickr.com, iheartinteriors.blogspot.com, s-media-cache.com, viewonretail.blogspot.com, rainwaterarts.com, windowswear.com,

 

Mannequin Adaptations that will thrive in the Changing Retail Environment

As the retail environment continues to shift and change, retailers need to adapt to ensure their brick and mortar spaces will survive. Mannequins are a prominent element that can help both the exterior and interior of physical stores stand out. Read on to see how retailers are getting creative and making a statement with their mannequins:

Personality is Everything

By giving a mannequin personality, you transform it from a static object to a dynamic character living with your products in your store. Mannequins should be bold and make a statement in a way that relates to your customers. They look almost as good on Instagram as they do in-person, and thinking of them as characters with a story to tell will create an attraction buzzworthy enough for your shoppers to share on social media.

 

Tech Takes the Cake

To best reach customers, retailers need to interact with them on their preferred platform. Shoppers are attached to their mobile devices, and frequently use them in-store. Retailers are taking advantage of this by using mannequins with beacon technology. When customers are near the mannequins, they’re able to not only view the clothing the mannequins are wearing, but get additional details on their phones, such the cost of the garment and where to locate the items in the store. This technology provides a more seamless and interactive shopping experience.

Perhaps in the near future we’ll be seeing mannequins that use augmented reality to “switch” outfits, or even mannequins that directly interact with consumers.

Make a Statement

A mannequin is large enough to be considered a sculpture in your store, so why not make it artistic? Mannequins made with mixed media or abstract prints are expected to be frontrunners this year. Customize your mannequins with branded elements that will make an artistic statement in your store.

 

For help picking the perfect mannequins to make a creative statement in your store, visit our website. For additional inspiration, check us out on Pinterest.

 

Sources: retail-innovation.com, decopro1.blogspot.com, pinterest.com, http://howaboutorange.blogspot.com/

 

T w i t t e r