With the changing retail market and advances in technology and art come fresh trends in visual merchandising. A new year is the perfect time to update your store’s look and keep your brand in the front of customers’ minds by incorporating up-to-date trends. Retailworks is predicting we’ll be seeing a lot of the following in displays this year:
Tech is increasingly being woven into the retail experience. Consumers constantly interact with their digital devices, so retailers can engage with them by bringing the digital space into their stores. Think touchscreens, kiosks, and responsive displays!
LED Tunable Lighting
Tunable light technology uses both warm and cool LEDs, allowing retailers to easily customize the lighting in their space throughout the day. Lighting has a significant impact on shoppers’ mood, so retailers who adjust lighting to match their desired ambiance will have a significant advantage.
Check our our earlier post on tunable lighting here.
Sustainability is becoming increasingly important, especially for the millennial market, whose spending power is on the rise. Showing makes a bigger impact than telling, so get creative by repurposing common, everyday materials into beautiful displays.
Balloons and cupcake wrappers were repurposed to create the display shown.
The millennial market is also leading a trend of focusing on shopping local and supporting small businesses. People are placing importance on returning back to their communities and their roots. Engage with consumers by incorporating tribal patterns into displays and encouraging customers to shop local.
Brass and Gold
All that glitters will be brass and gold this year. These metallic colors catch the eye and also reflect light, making any space more dynamic.
The above window display was custom created by Retailworks Inc. for Kesslers Diamonds.
For help incorporating 2017’s visual merchandising trends into your store, visit us at www.retailworksinc.com. Follow us on social media for more tips!
Sources: GearFuse, TopStalker, Pinterest.com